We are ready.

2016 saw the 70th anniversary of Reel. 70 Years of innovation, know-how
and unique experience for your valuable projects.

Platts Rd, Amblecote, Stourbridge
West Midlands DY8 4YR.

+44 (0) 1384 370318

Warrington Office:

Reel UK Limited, Suite 410 @ 401, Faraday Street,

Birchwood Park,
Warrington WA3 6GA.

01925 873155.



 That’s why we have developed expert knowledge in a range of sectors, enabling us to offer the peace of mind that our customers demand.

Find out more about the industries we work in and what our customers say about us by selecting from the menu below.

At Reel UK, we live and breathe innovation, constantly striving to push our solutions to the next level.

We understand that no two clients are the same and lifting requirements differ from industry to industry.


  • Aerospace

    Our knowledge of the Aerospace industry has been built over decades. From modification and conversion through to complete bespoke lifting solutions that have streamlined the most complex of manufacturing processes, down to electrically operated latching grabs that are required to work in extreme temperatures.

    Download the
    Case Study:


    Messier-Dowty Ltd is the UK subsidiary of Messier-Bugatti-Dowty, the world leader in aircraft landing and braking systems, part of the international Safran Group and also world leader in the deisgn, manufacture and support of aircraft landing gear. Technological advancement coupled with cost effectiveness and envirmonmental responsibilities are at the centre of their landing gear solutions. In maintaining their market lead, lifting and materials handling systems are an essential part of production and processing operations.


    “Messier-Dowty Ltd has worked with Reel UK for over 15 years and I have personally worked with them for 7 years.

    Since joining, I have gained a far better understanding of the cranes on our site through working with Reel UK. All their staff conduct themselves in a friendly manner, as well as maintaining a high level of professionalism.

    Reel UK offers us a rapid response to any breakdowns that may occur on site. This we feel is one of their main attributes as our aim is to maintain a competitive lead time. They also operate on a 24/7 callout, which is very important to us and helps us to maintain ongoing operations.

    The level of expertise we find to be very good and we have yet to find any lifting problem they cannot resolve.

    We have found the Flex Radio Control system to be of real benefit. Our previous systems created blind spots but we have not found this to be the case with the Flex Remote Control systems from Reel UK. Providing a spare handset as standard is also a real benefit within our working environment.

    Finally, I have always found the Reel UK team to be friendly and professional. The quality of their work is always of a high standard and I would recommend them to any company looking to use their services and the equipment they provide.”


    Tom Hook,
    Facilities Project Engineer,
    Messier-Dowty Ltd

  • Automotive

    Regardless of what lifting equipment you use or what make it is, our expertise in the Automotive Industry means we can probably maintain it.

    Our proactive approach provides you with the reassurance of technical support that’s hard to beat.


    Flex customers in this industry include:


    • Aston Martin
    • BMW Mini
    • Land Rover
    • Bentley Motors
  • Construction

    From small housing estates to large commercial projects, our many years experience in the Construction Industry qualifies us to offer a wide range of services to this ever changing sector.

    We offer a nationwide service which can take care of all aspects of your lifting requirements, whilst offering technical solutions to all your lifting problems.


    Customers include:


    • Stevenage Borough Council
    • Thomas Vale Construction
    • Accordis
  • Engineering

    Download the
    Case Study

    With large, time-critical projects the norm in this challenging sector, we are able to deliver highly specialised solutions to a wide variety of projects requiring safe, accurate and timely execution.

    We adapt our services to changing conditions within projects where attention to safety and accuracy is always paramount.

  • Marine

    Safety comes first here at Reel UK. Both on land and at sea, our expertise enables us to protect those exposed to hostile working environments whilst ensuring that delays in our client’s productivity are kept to a minimum.

    Our wide range of specialist equipment allows us to respond to any challenge.

    Customers include:

    • Sunseeker
    • Ultradynamics

    Case Study: Sunseeker International

    Lifting and moving a prestigious item such as a luxury yacht requires exceptional attention to detail, seamless processes and a blend of engineering and lifting expertise. When leading yacht builder Sunseeker approached us, we were delighted to rise to the challenge. Our lifting solutions and Flex Radio Control systems are now used when maneuvering craft from workshops to marina with exacting precision, ensuring that each craft is handled with the utmost care.


    Testimonial: Sunseeker International

    “We’ve used Reel UK’ lifting solutions for over 4 years now. Their off-the-shelf Flex Radio Remote system offers reliability and good value for money, both of which are vital to our business.

    The Reel UK staff is extremely knowledgeable and on hand whenever we need support, and their aftercare and spares services I rate 10 out of 10.”

    Tony Arnold,
    Site Services Manager,
    Sunseeker International

    Download the
    Case Study

  • Metal Processing

    In steel processing, aluminium extrusion and foundry work, our crane solutions cover any lifting requirement.

    From heavy duty systems that can handle large loads, to specialist lifting applications that require precision crane engineering expertise, we not only provide the solution but the thinking behind what is needed.

    Customers include:

    • Alloy Heat Treatment
    • Sapa Profiles

    Testimonial: Alloy Heat

    "We’ve been using Reel UK for over 30 years. Their technical expertise is second to none whilst their service and technical ability is excellent.

    Moving materials around our factory is a critical part of our business. We commissioned Reel UK to design and install an overhead travelling crane which, after 22 years of service, is still actively used today.

    Not only does Reel UK look after our overhead lifting equipment, they also offer advice and assistance, providing us with valuable consultancy whenever we need it.

    We’ve found the Flex Radio Control system particularly useful in our metal processing and continue to deliver improved efficiencies across the board.

    With rapid response key to our business success, response times are great and we can call upon Reel UK 24 hours a day.

    I  rarely give suppliers 10 out of 10 but I do make an exception for Reel UK, they are fantastic.”

    Adrian Church

    Alloy Heat

    Case Study: Essar Steel

    As the largest independently owned rolled steel processor in the UK and unique in being able to offer a “one stop shop” service for SCS, Pickling and Oiling in coil form together with Slitting and Decoiling, the necessity to be able to move materials safely and efficiently around the site is critical.

    Since 2008, Essar have used Reel UK for the supply of crane spare parts, having already installed Flex Radio control systems throughout their production facility, which has assisted their processes and helped to create a lean production environment.

    “The simplicity of their Flex Radio control system, coupled with the price and availability of spares were both important elements in our decision to use Reel UK”.

    Testimonial: Essar Steel

    “Their staff are extremely knowledgeable and professional and, unlike competitors radio control systems that are fragile and unreliable, we have found Flex Radio to be a perfect addition to our lifting and moving solutions. We now have Flex Radio Controls systems on all of our cranes.”

    Martin Skidmore,
    Essar Steel

    Case Study: SAPA Profiles Ltd

    As the world’s leading producer of extruded aluminium profiles, SAPA Profiles design solutions featuring aluminium profiles which are used in virtually all industries. To support their manufacturing processes, materials handling and lifting is a major part of their operation and this is where Reel UK come in.

    For the last 12 years, Reel UK has provided SAPA Profiles with lifting and materials handling systems, solutions and consultancy that have helped bring a significant reduction in operational downtime.

    Testimonial: SAPA Profiles Ltd

    “Reel UK offer us a very flexible and adaptive approach that meets our needs. Their response times to project work, and help out of normal working hours means that we rarely have operational downtime.

    The team at Reel UK is always there and committed to help out, even with the most challenging requirements, offering advice and guidance when needed.

    Reel UK have always provided an excellent service in aspects of our business in developing and maintaining our handling systems. This is not only in the units themselves, but in designing and installing structural aspects, steelwork, platforms and much more. This service has allowed us to re-arrange our factory set up to be most cost efficient. Reel UK also offer advice on the type of hoists and lifting equipment we use to maximize our effectiveness.

    Their out of hours direct support cannot be ignored either. There have been many times over the last 5 years that I have needed to call on Reel UK at weekends and nightshifts, and they have always delivered with a prompt and effective service.”

    Mark  Szeptycki,
    SAPA Profiles Ltd

    Download the
    Case Study

  • Military

    Download the
    Case Study

    Military lifting requirements can be both complex and sensitive, yet we have refined lifting solutions to meet even the most challenging needs.

    From bespoke design solutions and specialist applications to radio control systems that offer safety and security for the end user, our team of crane specialists have the breadth of knowledge to make a real difference whatever the design brief.

  • Utilities

    With assured safety our first consideration in this specialist environment, we can offer a wide range of equipment to provide legally compliant and safe operating systems.

    Our full range of lifting products and services ensure that we offer real savings and cost effective solutions.

    Download the
    Case Study

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01384 370318